Clean Formula
No sulfates, parabens, or synthetic fragrances. Just rice water, botanical extracts, and essential oils that actually nourish your scalp instead of stripping it bare.
One Bottle, Multiple Uses
Gentle enough for daily washing, concentrated enough to last 3+ months. Works on all hair types from pin-straight to 4C curls without weighing them down.
Balanced Scalp
The fermented rice water naturally balances pH levels and reduces excess oil production. Your roots stay fresh longer without that tight, dried-out feeling.
Best Sellers
Damage Care & Nourishing Shampoo
Contains 22 patented technologies and ingredients that help smooth hair, calm itchiness, and keep the scalp moisturized.
Deep Conditioning Mask for Repair
Gives gentle care to sensitive scalps with a pH-balanced formula. Creates a rich, creamy lather that leaves hair soft and clean.
Cleansing Shampoo with Korean Ginseng
Tea Tree and Mint Leaf extracts remove 99.9% of excess oil and buildup, helping to soothe itchiness and keep dandruff away.
Strengthen & Volume Shampoo
It fortifies weakened roots, restores vitality to fine and lifeless hair, and helps reduce breakage by 20%.
Gen Hair Strength Shampoo
An unscented shampoo in a 17.4-ounce bottle, made for adults and offering a gentle, fragrance-free cleansing formula.
Hair Strength Expert Care Shampoo
A specialized technology that combines extract from whole ginseng harvested in June at peak potency.
Made for Hair That Lives
Ryo isn’t another beauty aisle afterthought. Born from Korean herbal wisdom that’s been perfecting hair care for generations, we craft shampoos that work with your scalp’s natural rhythm, not against it. Our formulas pull from centuries-old remedies — fermented black beans, ginseng root, camellia oil — ingredients your grandmother’s grandmother would recognize, refined through modern extraction methods that actually preserve their potency.
We started because we were tired of shampoos that strip everything away and call it “clean.” Your scalp is a living ecosystem, and harsh sulfates treating it like a dirty dish makes no sense. Instead, we ferment our botanicals for weeks, coaxing out nutrients that feed your follicles from root to tip. Each batch takes patience — the kind that doesn’t fit neatly into quarterly earnings reports, which is why you won’t find us in every drugstore. We’d rather do it right than do it fast.
The name Ryo comes from the Korean word for “flowing” — like healthy hair should move, like nutrients should circulate through your scalp, like tradition should flow into innovation. We’re not here to promise you miracles or sell you a lifestyle. We just make shampoo that respects both the science of your hair and the heritage of ingredients that have kept Korean hair lustrous through dynasties. Your hair has been through enough. Maybe it’s time to try something that’s been through centuries of refinement instead of focus groups.
Categories
Damage Repair
Sensitive Care
Revitalizing
Deep Cleansing
Real Results, Real Stories
“After years of trying different products for my oily scalp, Ryo finally gave me that clean, balanced feeling that lasts. My hair stays fresh for three full days now.”
Emma K.
“I was skeptical about the fermented ingredients at first, but my hairdresser actually asked what I’d been using because my hair looked healthier.”
Lily C.
“Worth every penny. My wife started stealing my bottle, so now we keep two in the shower. The deep cleansing formula handles my gym sessions without stripping my hair dry.”
Priya M.
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Questions People Ask
For most hair types, using it 2-3 times per week provides optimal results. Those with oilier scalps might prefer daily use, while dry or chemically-treated hair benefits from less frequent washing to maintain natural moisture levels.
Yes, the formula is gentle enough for color-treated hair. It cleanses without stripping color molecules, helping maintain vibrancy between salon visits. The sulfate-free ingredients also prevent premature fading.
Start with thoroughly wet hair, then apply a small amount (about a quarter-sized portion) to the scalp. Massage gently with fingertips for 30-60 seconds to create lather and stimulate circulation. Rinse completely with lukewarm water, as hot water can dry out hair and scalp.
The gentle formulation makes it appropriate for sensitive scalps. It’s free from harsh sulfates and contains soothing ingredients that clean without causing irritation. Those with specific scalp conditions should patch test first or consult a dermatologist.
A standard bottle usually lasts 2-3 months with regular use, depending on hair length and washing frequency. Short hair requires less product per wash, while longer hair may need slightly more for thorough coverage.
While primarily designed for cleansing, the moisturizing properties can help maintain scalp health and reduce dryness-related flaking. For persistent dandruff concerns, pairing with appropriate treatments or consulting a hair care professional is recommended.