Clean Formula
No sulfates, parabens, or synthetic fragrances. Just rice water, botanical extracts, and essential oils that actually nourish your scalp instead of stripping it bare.
One Bottle, Multiple Uses
Gentle enough for daily washing, concentrated enough to last 3+ months. Works on all hair types from pin-straight to 4C curls without weighing them down.
Balanced Scalp
The fermented rice water naturally balances pH levels and reduces excess oil production. Your roots stay fresh longer without that tight, dried-out feeling.
Best Sellers
Damage Care & Nourishing Shampoo
Contains 22 patented technologies and ingredients that help smooth hair, calm itchiness, and keep the scalp moisturized.
Deep Conditioning Mask for Repair
Gives gentle care to sensitive scalps with a pH-balanced formula. Creates a rich, creamy lather that leaves hair soft and clean.
Cleansing Shampoo with Korean Ginseng
Tea Tree and Mint Leaf extracts remove 99.9% of excess oil and buildup, helping to soothe itchiness and keep dandruff away.
Strengthen & Volume Shampoo
It fortifies weakened roots, restores vitality to fine and lifeless hair, and helps reduce breakage by 20%.
Gen Hair Strength Shampoo
An unscented shampoo in a 17.4-ounce bottle, made for adults and offering a gentle, fragrance-free cleansing formula.
Hair Strength Expert Care Shampoo
A specialized technology that combines extract from whole ginseng harvested in June at peak potency.
Root:Gen Hair Strength Care Scalp
This essence weighs 110 grams and is designed for adults, with recommended uses including nourishing the hair.
Scalp Deep Cleansing & Cooling Conditioner
Cream formula made with natural ingredients, suitable for oily and all hair types, delivering cooling and soothing benefits.
Shampoo with Korean Ginseng & Caffeine
Formulated with madecassoside and tea tree oil to soothe irritated scalps and protect hair from external stressors.
Made for Hair That Lives
Honestly, Ryo is a bit of an outlier in the beauty world. It’s not just some random bottle you grab at the drugstore when you’re in a rush; it’s basically centuries of Korean herbal wisdom packed into a lather. We’re talking about fermented black beans, ginseng root, and camellia oil—stuff your grandmother probably swore by. It’s about working with your scalp’s actual rhythm rather than just stripping everything away with harsh chemicals.
The name itself means “flowing”—like how healthy hair should actually move.
We started this because we were just sick of shampoos that treated a living scalp like a dirty dinner plate. It makes no sense. Instead, we take the slow route, fermenting botanicals for weeks to get those nutrients right. Each batch takes real patience, which obviously doesn’t vibe with quarterly earnings reports, but that’s why you won’t find us in every single corner shop. We’d rather do it right.
It’s about innovation that actually respects tradition. No miracles or lifestyle promises here. Just shampoo that uses ingredients proven through dynasties to keep hair lustrous. Maybe it’s time to stop listening to focus groups and start trusting what’s worked for centuries.
Categories
Damage Repair
Sensitive Care
Revitalizing
Deep Cleansing
Real Results, Real Stories
“After years of trying different products for my oily scalp, Ryo finally gave me that clean, balanced feeling that lasts. My hair stays fresh for three full days now.”
Emma K.
“I was skeptical about the fermented ingredients at first, but my hairdresser actually asked what I’d been using because my hair looked healthier.”
Lily C.
“Worth every penny. My wife started stealing my bottle, so now we keep two in the shower. The deep cleansing formula handles my gym sessions without stripping my hair dry.”
Priya M.
Updates & More
Sign up for hair care insights and member-only deals sent monthly.
Complete Your Hair Care Routine
Conditioners
Hair Masks
Hair Oils
Questions People Ask
For most hair types, using it 2-3 times per week provides optimal results. Those with oilier scalps might prefer daily use, while dry or chemically-treated hair benefits from less frequent washing to maintain natural moisture levels.
Yes, the formula is gentle enough for color-treated hair. It cleanses without stripping color molecules, helping maintain vibrancy between salon visits. The sulfate-free ingredients also prevent premature fading.
Start with thoroughly wet hair, then apply a small amount (about a quarter-sized portion) to the scalp. Massage gently with fingertips for 30-60 seconds to create lather and stimulate circulation. Rinse completely with lukewarm water, as hot water can dry out hair and scalp.
The gentle formulation makes it appropriate for sensitive scalps. It’s free from harsh sulfates and contains soothing ingredients that clean without causing irritation. Those with specific scalp conditions should patch test first or consult a dermatologist.
A standard bottle usually lasts 2-3 months with regular use, depending on hair length and washing frequency. Short hair requires less product per wash, while longer hair may need slightly more for thorough coverage.
While primarily designed for cleansing, the moisturizing properties can help maintain scalp health and reduce dryness-related flaking. For persistent dandruff concerns, pairing with appropriate treatments or consulting a hair care professional is recommended.